TV show intro and branding.

We had 8 seconds to work with.

First Pass: House illustration with cozy back yard lights.

Second Pass: Rotoscope animation of our original footage. They responded strongly to mailbox letters from the hardware store. The producers felt that in a pinch, Abby would have chosen the most practical way to make a DIY sign for her back yard.

In the end, we settled on one of our simpler live action ideas but we loved some of the explorations in the process.

Below you can see our original concepts with screen capture from the show. To see it live, tune in to NBC on Thursday nights.


Art Direction: Erik Buckham and Noah Smith
Graphic Design: Phil Robles
Illustration: Noah Smith
Animation: Erik Buckham and Noah Smith
Cargo Collective 2017 — Frogtown, Los Angeles